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Digital marketing (campaign/strategy), Big data, Data mining, Artificial Intelligence, AdWords, Analytics, SEA/SEO/SEM, Technologies, Multi-channel. Data mining makes it possible for businesses and marketers to get customer data from databases powered by artificial intelligence. This allows companies to. One of the best uses of data mining is to segment your customers. And it's pretty simple. From your data you can break down your market into meaningful.

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Market Basket Analysis is one of the key data mining techniques widely used by retailers to boost business as predicting what items customers buy together or. The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late. Data mining is used to explore increasingly large databases and to improve market segmentation. By analysing the relationships between parameters such as.

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One of the best uses of data mining is to segment your customers. And it's pretty simple. From your data you can break down your market into meaningful. Market Basket Analysis is one of the key data mining techniques widely used by retailers to boost business as predicting what items customers buy together or. Abstract. This paper gives a brief insight about data mining, its process and the various techniques used for it in the field of marketing. Data.